The Challenge
RNC Interiors LLC is a home décor, styling, and staging studio serving Metro Detroit and surrounding areas. Led by a team with a sharp eye for detail and a philosophy built around the idea that it is in the details — every project is crafted to transform a house into a home that tells its owner's story.
When they came to me, RNC Interiors had no website at all. Zero digital presence. They were running entirely on referrals and word of mouth — which speaks to the quality of their work — but it meant potential clients searching for an interior designer in Detroit had no way to find them, no way to see their portfolio, and no way to book or pay online. The business was ready to grow. The infrastructure was not.
What I Built
A complete website built from scratch — their first ever digital home. The brief was to match the quality of their physical work online: warm, beautiful, and easy to navigate. Beyond the design, I built the backend infrastructure that lets the business actually run through the site.
RNC Interiors had strong visual work but no digital identity to show for it. I designed a site that reflects their aesthetic — warm tones, clean layouts, and a gallery experience that lets the work speak. The site covers their full service offering: home décor, styling, staging, and style consultations across Modern, Contemporary, Traditional, and Transitional design categories.
I integrated a full online booking system so clients can schedule consultations and services directly through the site. On top of that, I built a gift card purchase flow — a revenue stream that didn't exist before the website launched. Clients can now buy and redeem gift cards for RNC Interior services entirely online.
The site was built to support paid advertising from day one — fast load times, clear conversion paths, and landing pages structured around how ad traffic behaves. The business is currently running ads and I maintain the site on an ongoing basis, keeping content, services, and imagery up to date as the studio evolves.
From invisible to bookable — a business online for the first time.
RNC Interiors went from having no digital presence to a fully functional website with online booking, gift card sales, and an ad-ready foundation. The quality of the work was enough that the client referred two more projects — friends and family — directly off the back of their own experience. That referral is the metric I'm most proud of.
The work was good enough that they sent two more clients my way — their friends and family. That says everything.
— Saifullah Khan, on RNC Interiors